If I Were Starting a Business in 2027, Here's What I'd Do (Part 1)

After a decade of entrepreneurship, there are a few things I would approach differently if I were starting a business today. From being more intentional about the life I want my business to support to building community before selling, there are lessons that only experience can teach you.

In this episode, Tatum reflects on what she has learned over the last decade of building businesses and shares four principles she would prioritize if she were starting a business in 2027. She also discusses why she wouldn't rush to leave her full-time job, the importance of understanding your motivations for entrepreneurship, and why keeping expenses lean is especially important in today's economic climate.

Whether you're considering launching your first business, building an additional income stream, or creating something you hope to pass down to the next generation, this conversation will help you think more intentionally about what you're building and why.

In this episode, we discuss:

• Why you should start with the life you want to build, not just the business you want to start.
• How your desired lifestyle should influence your business model, marketing strategy, and long-term plans.
• The importance of building a business with boundaries and protecting your personal life.
• Getting honest about why you want to become an entrepreneur and distinguishing genuine opportunity from frustration with your current circumstances.
• Why you don't have to leave your full-time job to become a business owner.
• How to use your employment income as an asset while validating and growing your business.
• Why building a community around a problem before introducing a product or service can create stronger customer relationships and more successful offers.
• How Tatum grew her podcasting community into courses, retreats, coaching, and done-for-you services through listening to the needs of her audience.
• Why cash flow and lean expenses should take priority over vanity investments and unnecessary overhead.
• The importance of investing in legal guidance, mentorship, technology, accounting, and financial planning when building a business.

A few questions to consider before starting your business:

1. What kind of life do I want my business to support?
2. Why do I actually want to become an entrepreneur?
3. Can I build this business while maintaining my current source of income?
4. Who do I want to serve, and how can I begin building relationships with them?
5. What expenses are truly necessary to get started?
6. What professional guidance and resources do I need to protect and position my business for success?

Coming up next: This is Part 1 of a two-part conversation. In Part 2, Tatum continues sharing what she would do differently if she were starting a business in 2027, with more insight to help aspiring entrepreneurs build with intention.

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