
· 27 min
#422: The Business of Storytelling with Author Don Yaeger (Part 1)
Maxwell Leadership Executive PodcastAbout this episode
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In this episode, Perry Holly is joined by author Don Yaeger to explore the power of storytelling in leadership and business communication. They discuss how great stories should always center on real human experiences and how effective storytelling creates stronger connections with teams and audiences. This episode offers practical guidance for leaders seeking to make stories more engaging and applicable, highlighting the importance of intention and personal connection over strict formulas.
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Learn more about Don Yaeger's new storytelling guide, The Business of Storytelling, here
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