What to Say (and Not Say) Immediately After a Church Crisis

When a crisis hits a church, the first few hours can either build trust or break it. In this episode, Sam interviews crisis communication expert Amy Whitfield and walks through what to say (and not say) immediately after a church crisis. We talk about the first statement, the first 24 hours, and the common missteps that unintentionally escalate confusion, fear, or anger. Amy offers practical language that pastors and church leaders can actually use, along with guardrails for accuracy and accountability, especially when facts are still developing.

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