Do I Still Need a Website in 2020?

Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way.

I concluded with a plea: Don't put all of your eggs in the basket of a social media site or some other external platform. Rather, build a strong home base full of your content.

That home base will usually be in the form of your own website---ground you control.