11. How To Build a Lead Generation Funnel in Your Local Business

Okay guys, are you obsessed with funnels? Me too!

Kidding guys, until just a couple of years ago I didn't know what a funnel was. Everyone kept talking about funnels, and it didn't occur to me that they were just talking about the basic marketing funnel. At the very top, you have brand awareness; people have to know your brand before making a decision. Then you have the nurture phase built of the audience that found you in the brand awareness phase. After this, is the purchase phase where you finalize their purchase or conversion.

Now, I was confused because I kept hearing about click funnels. All that means is that you're using a platform to work with your client through creating a relationship. You're walking them through a series of steps. Like getting automated emails or leading them to new website pages to purchase. 

Great Experience that Provides Value

Let's walk through an example. If I'm a salon owner trying to get traffic to my funnel, I could start promoting a women-and-wine night at the salon. At the top of my funnel, I need to bring traffic to this event. I can use social media, paid ads, tap into my email list or local community. This event not only provides a great experience but also some great value to me as the salon owner.

Make Decisions Easy for People

In your customer experience, you have to make things easy for people. If I'm promoting this salon event, I have to make sure that the details are crystal clear. If I make it easy to come to the event, it will be that much easier for them to make a purchasing decision down the road.

Clear Call To Action

So we're at this women-and-wine night at our salon and we have an incentive if you book today. Let's get people on the calendar and give them a bonus, like a free massage or entry into a drawing. Keep it simple and provide a clear call to action so they know exactly what is happening. This makes their purchase decision even easier.

Not only are we creating leads for ourselves, but we are creating a great customer experience and providing something of value. We have so much opportunity to build more business if we get strategic about it. So guys, make a plan, create flow charts, and test, test, test your funnel.

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Kartra (Create Online Funnels + Email Campaigns) My favorite resource for building funnels for your business.

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