74. Quick Coaching Advice - Should I Niche Down in My Online Business

Today, on the She's Wild & Radiant Christian Business Podcast, I wanted to give you some quick tips and thoughts I have about niching down your target audience, which is a common question I get. I think that the people who haven't niched down just don't grow. This is because they’re lacking aim, lacking focus.

Barriers to Niching Down

A lot of people don’t niche down out of a place of fear. They worry about hurting someone’s feelings and worry about not being open to everyone...I think this INCLUSION mentally actually hurts us and is more of a cultural thing than a sound business strategy. Not in a bad way, but I think that if you go from the place of inclusion you are actually marketing to a specific type of person. This could actually hurt what you’re trying to build because you won’t be aligned with the type of client that God has called you to work with.

You have to know who your target audience is and create content and services for them. This has nothing to do with politics or discrimination, it’s basic marketing strategy. For example, when I was at a photography conference a few years ago, I went to a class that was talking about marketing to the wedding industry. They were saying that to market well in the wedding photography industry, you have to have a really inclusive portfolio, including couples of different races and sexual orientations.

For me, as a Christian Business Owner, I absolutely would not diversify my portfolio with things that go against my biblical beliefs, such as inclusion of diverse sexual orientation. However, getting back to strictly marketing strategy, there are different parts of the country where your portfolio is going to look a little bit different. In Colorado, for example, the population of the African American community is only 6%. So it wouldn't make sense to have a super diverse portfolio when you live in an area where your clients coming in are not super diverse. It has nothing to do with the political race discussion. Read More...

EPISODE LINKS

Today, I opened up applications for the Selah Collective! There are only 5 spots available for the month of May. In case you’re wondering, the Selah Collective is our 12 month group coaching program for coaches and course creators. I will walk you through the entire process of building an online business around your God-given calling. APPLY NOW! Don’t miss out!

Are you ready to tap into the Holy Spirit, pray for your business and dive into biblical truth that refreshes your parched soul? The Set-Apart $7 Entrepreneur Club is a monthly business bible study membership for faith-filled entrepreneurs who want to grow their faith, build intentional prayer habits and be encouraged in their purpose in just 7 minutes a week.

As a Christian Business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community!

Follow Ashley June Co. on Instagram

Subscribe and leave a review on Apple & email me a screenshot at team@wildandradiant.com to get a FREE COFFEE