86. Quick Coaching - Is Passive Income Really Passive & Why Do Coaches Keep Selling These Lies?

Okay guys, let me tell you → I get so tired of seeing constant ads where people say you can make money on auto-pilot, earn passive income, live this dream life with money just flowing in while you’re sipping margaritas in Bali. BUT, they don’t give you any context. So, I want to give you realistic expectations, give you the context of how I do make passive income while sipping my margarita on a beach in Bali. 🍹🔆

I think it's disheartening sometimes because, especially as a Christian business, honesty is very important.  And right now, I really don't believe passive income is totally passive.

They Don't Tell You The Hard Stuff

How many "gurus" have sold you the lie that to build an online business, all you need to do is create a course, build a funnel and then BAM - clients will come marching in the door through organic or paid marketing?

What these “gurus” don't tell you is…

❌ Online business owners are always tweaking funnels -  it works for a time, then an offer will fizzle and changes need to be made.

❌ Technology changes (hello Facebook Ads IOS Updates) - you have to keep up with the changes and adjust strategy when needed.

❌ The economy DOES hurt the online sales gravy train and you have to be able to adapt.

❌ Managing a team so things can be "passive" is hard - having staff turn over, training new people and all the different dynamics is difficult and stressful at times.

❌ It takes you a ton of work to set up - a lot of hustle, a lot of strategy.

❌ We still feel like quitting some days! Some days you’re just tired - tired of adjusting strategy, feeling like I’m not making the money that I want to make, that things aren’t moving quickly. In entrepreneurship, you have those emotions, the days when you’re just tired.

❌ Connection IS necessary for conversions and can't always be automated.

Is it a Lie? Is Passive Income Not Really Passive?

It’s not exactly a lie, but I do think it's a half truth.  A lot of coaches will sell you that half truth because you like the flashy numbers, you don't want to do the actual work, and you’re just looking to buy your way out of the struggle.

But strategy comes and GOES. A successful strategy could be wiped out with a change in technology. So, you have to be innovative and creative. That’s why I teach online business owners to build courses & coaching programs on a strong foundation and in a Biblical way. You want your business built on a foundation of stone, not of sand. Read More...

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