97. Live Launching? Learn How to Avoid Overwhelm and Navigate the Emotional Rollercoaster of Launching (Even With Kids at Home)

It’s launch season! Launching well can be really exhausting simply because there are so many details to manage. In addition, you have to go from content creation to sales person and that can take you on a rollercoaster of emotions! Many people will try to convince you that you can skip live launching and jump straight to evergreen sales, but that really isn’t the case. Live launching is a necessary and important step in your entrepreneurial journey. Let’s dive into how you can avoid the overwhelm and navigate the emotional rollercoaster of launching!

Prioritize + Plan

There is so much to do, my biggest tip is to prioritize and plan! You aren’t going to have all of your content created before going into a launch, so you’ve got to have a plan to prioritize the most immediate tasks first. Start with the end in mind and then work backwards from what’s the biggest need first. This preparation also includes preparing for your family or other responsibilities ahead of time - including childcare, food, rest, carpool - any responsibilities you have that you can delegate, make a plan! You’ll be serving your heart out for your clients during this launch, which is exhausting, but also so, so fulfilling!

Prepare Content on the Fly

You will be creating content on the fly because you simply can’t anticipate everything you need until you do it. But you can pace yourself by creating daily tasks and sticking to those priorities. If you have the big pieces in place ahead of time, in order, starting with your sales page, then creating emails, etc… then working on the smaller pieces as you go through your launch will be much more manageable and less overwhelming.

Avoid Claiming Negative Emotions

Launch fatigue is real! The reality is, during a launch you’re going to be exhausted, but there is an end to this burst of work. In that exhaustion, you can become paralyzed or exhausted or discouraged. Allow yourself to validate those emotions, but then get back to the work. You will go through launch lows where you feel like no one is listening. This is the time to hold strong! You will want to put your whole heart into this work and not give Satan a foothold to stop you in your work. You were called to do this work - don’t give up! Read More...

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