The Ultimate Companion?: BMW’s Vision of a Digital Soul

BMW recently unveiled its newest concept car called the BMW I Vision Dee. Among a plethora of incredible features such as it's colour changing ability, augmented reality windows and the fact that.."she" talks. There are definitely some red flags that have driven themselves into view. Buckle up as Andy, Steve and Troy discuss the implications of a vehicle with a Digital Soul, and where this drive towards the Digital Emotional Experience could really be taking us.